Public relations has always been a powerful marketing strategy for nonprofit organizations. Lacking marketing resources used by businesses, nonprofits discovered that a public relations campaign offered a low-cost way to get their message heard in more traditional...
Your CRM (or Customer Relationship Management tool) is the intelligent database at the heart of all your outreach efforts. It keeps records of all your contacts, which allows you to track each person’s engagement over time. To best connect with your...
Marketing automation platforms offer amazing capabilities for your nonprofit. They allow you to streamline your outreach and keep your audience engaged — all while limiting the demands on your staff. But if you’re shopping for software for the first time, you’re...