by Rob Leighton | Mar 30, 2018 | iMission Blog, Nonprofit Strategy, Technology
This is one of those hacks that you won’t believe you ever lived without. All you need is the desire to blow up your nonprofit Facebook engagement! The Secret Sauce of Nonprofit Facebook Engagement Motivating your inner circle to engage with your page is the...
by Rob Leighton | Dec 21, 2017 | iMission Blog
Rob Leighton Joins YANA National Board Rob Leighton, executive director of the iMission Institute, a benefit corporation providing strategic fund development for nonprofit organizations, has been elected to the national board of the Yale Alumni Nonprofit...
by Rob Leighton | Dec 20, 2017 | iMission Blog
How to Reach More Nonprofit Donors… Using For-Profit Strategies For-profit companies’ customers have to come from somewhere, just like nonprofit donors. Big business has always spent heavily on traditional old-world advertising. Television spots, newspaper...
by Rob Leighton | Sep 18, 2017 | iMission Blog
Big dollars are flowing into nonprofit organizations. Often, these are the branded nonprofits whose mission, credibility, and impact are well-known. The Southern Poverty Law Center, the United States Holocaust Museum, Boys & Girls Clubs of America, World Wild Fund...
by Rob Leighton | Aug 22, 2017 | iMission Blog
Your nonprofit may have built a large list of potential supporters — people who have shown interest in your organization but who have not yet been moved to give. You’ve emailed them. Sent them letters. Maybe you’ve even met with them. They know and like...
by Rob Leighton | Jul 11, 2017 | iMission Blog
Your nonprofit brand is a powerful force for raising resources. It’s key for establishing a sustainable fundraising program, and building your brand will make the next year-end appeal much more successful. You might be thinking that your nonprofit doesn’t...
