by Rob Leighton | Sep 14, 2018 | iMission Blog
Recurring Donations: Imagining the Power How sweet would that be? You just kick back and let the cash flow in… Like any nonprofit fundraising, it’s not quite that simple. But it is absolutely worth your time to create a sustainable income stream with...
by Rob Leighton | Mar 30, 2018 | iMission Blog, Nonprofit Strategy, Technology
This is one of those hacks that you won’t believe you ever lived without. All you need is the desire to blow up your nonprofit Facebook engagement! The Secret Sauce of Nonprofit Facebook Engagement Motivating your inner circle to engage with your page is the...
by Rob Leighton | Jan 9, 2018 | iMission Blog
Google Grants Changes 2018 Google has made important changes in its AdWords grant program, but up to $10,000 per month is still available in credit for search advertising on the Google network. The new policy went into effect on January 1, 2018. Overall, your...
by Rob Leighton | Jan 2, 2018 | iMission Blog
How Your Fundraising Can Survive the 2018 Tax Changes Nonprofit fundraising will sustain a direct hit from two provisions in the new tax reform law. The Tax Policy Center estimates the change in standard deduction alone will reduce charitable giving by up to $20...
by Rob Leighton | Dec 21, 2017 | iMission Blog
Rob Leighton Joins YANA National Board Rob Leighton, executive director of the iMission Institute, a benefit corporation providing strategic fund development for nonprofit organizations, has been elected to the national board of the Yale Alumni Nonprofit...
by Rob Leighton | Dec 20, 2017 | iMission Blog
How to Reach More Nonprofit Donors… Using For-Profit Strategies For-profit companies’ customers have to come from somewhere, just like nonprofit donors. Big business has always spent heavily on traditional old-world advertising. Television spots, newspaper...
