Is Your School Being Held Back By Negative Online Reviews?
An iMission K-12 Recruitment Article Today’s digital consumer uses online reviews as the metric that decides a purchase. Studies have shown that the modern buyer trusts online reviews nearly as much as a word-of-mouth endorsement from a friend or family member. On...
The Enrollment Cliff: A Looming Challenge for K-12 Schools in America
An iMission K-12 Recruitment Article American K-12 schools are facing an enrollment cliff challenge: A perfect storm of declining birthrates and demographic changes that mean many schools are shrinking — some to the point of insolvency. The Los Angeles Unified...
The Power of Planning: Why Schools Need a 12-Month Recruitment Marketing Calendar
An iMission K-12 Recruitment Article Magnet and charter schools provide unique educational options for families seeking alternatives to traditional public schools. However, in a competitive environment, these schools cannot rely solely on word-of-mouth or...
The Future of K-12 Recruitment: Using a CRM for Personalized Outreach at Scale
An iMission K-12 Recruitment Article In the increasingly competitive landscape of K-12 recruitment, gone are the days when generic brochures and mass mailings were enough. Attracting qualified incoming classes demands a strategic and personalized...
Cracking the Enrollment Code: What Parents Really Look for in a School (And How to Showcase It)
What factors drive magnet and charter school choices? Learn what parents look for & how to showcase your school’s strengths.