Big Updates For Email in 2024: 3 Changes to Be Ready For
Gmail and Yahoo announced major changes to email deliverability, all of which took effect on February 1, 2024. Make sure your nonprofit is in compliance!
Nonprofit Marketing: Integrating Your Automation Tools with Your CRM
Your CRM (or Customer Relationship Management tool) is the intelligent database at the heart of all your outreach efforts. It keeps records of all your contacts, which allows you to track each person’s engagement over time. To best connect with your...
5 Steps to Choosing a Nonprofit Marketing Automation Platform
Marketing automation platforms offer amazing capabilities for your nonprofit. They allow you to streamline your outreach and keep your audience engaged — all while limiting the demands on your staff. But if you’re shopping for software for the first time, you’re...
Digital Mapping: 5 Reasons Your Nonprofit Needs It
Digital Mapping helps nonprofits in five critical ways: fundraise, strategic planning, story telling, and mobilizing activists.
Marketing Automation for Nonprofits: The Strategy Behind the Technology
Walk through the strategy behind nonprofit marketing automation to help you turn a potential donor into an ambassador for your organization.
Bassett Healthcare Network: Transitioning from Raiser’s Edge Software to the Salesforce Platform
Bassett Healthcare recently completed a CRM transition from Raiser’s Edge to Salesforce working with iMission. Read our case study details!