by Rob Leighton | Jan 27, 2020 | Article, Fundraising, iMission Blog, Technology
A joke is going around in the fundraising circles. It’s one boomers find humorous, millennials not so much. Here it is. “How do you get a millennial to give?” Long pause. Then the punch line. “Wait till they’re 45.” If you’ve been fundraising and focused on big...
by Rob Leighton | May 17, 2018 | Article, Salesforce, Technology
Free. Salesforce gives nonprofits TEN free user licenses. That’s attracted many nonprofits to Salesforce. But, let’s be honest. When it comes to technology, nothing is really free. Making the technology work is an investment that takes time, effort and resources....
by Rob Leighton | Mar 30, 2018 | iMission Blog, Nonprofit Strategy, Technology
This is one of those hacks that you won’t believe you ever lived without. All you need is the desire to blow up your nonprofit Facebook engagement! The Secret Sauce of Nonprofit Facebook Engagement Motivating your inner circle to engage with your page is the...
by Rob Leighton | Mar 13, 2018 | Article, Nonprofit Strategy, Technology
1. Frame strategy before planning Too often, the planning cart is put before the strategic horse. Nonprofit strategy provides the framework not only for crafting the plan, but also for day-to-day decision-making. Good strategists outperform great...