K-12 Student Recruitment
Digital-First Marketing Solutions for Schools
Enroll More
Students
Meet School
Diversity Goals
Build Brand
& Reputation
A Digital-First Marketing Approach
Gone are the days of opening your doors to your community and watching the students file in, and your goals and challenges extend beyond enrollment numbers. To build a diverse, thriving school community, you must think not only as an educator but also as a marketer.
A digital-first marketing approach helps you do more with less. iMission can help:
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- Raise awareness about your school and its offerings with new audiences.
- Attract a greater number of right-fit families.
- Reach diverse communities unfamiliar with your school.
- Gain insights to help you know what’s working, what’s not, and where to go next.
- Meet families where they are, maintain strong connections, and position your school for success.
Strategic Recruitment Marketing
Comprehensive Recruitment Planning
Full Enrollment Cycle Marketing & Communications
Multi-Channel Campaign Design
Data-Driven Analysis for Ongoing Optimization
Creative & Digital
Solutions
Photo & Video Content Creation
Print & Digital Design
Web Design & Development
Media Planning & Buying
Targeted Communication
Tools
Email, Text & Marketing Automation
CRM & Application Integrations
Engage with iMission to help your K-12 charter, magnet, or public school with strategic recruitment planning.
Annual Recruitment Cycle
Instead of concentrating marketing efforts around application deadlines, consistent visibility throughout the year offers distinct advantages in relationship building, audience insights, and adaptability, yielding a competitive edge for schools that see recruitment as a 12-month effort.
Technology integrations coupled with powerful communication practices means you can personalize your messaging at scale.
Building Relationships Every Step of the Way
Today’s families expect targeted communication and a seamless experience throughout the recruitment journey. With the right tools, you can deliver the right message at the right time: From automated SMS campaigns to virtual school tours to targeted social media ads, iMission will craft a marketing plan that keeps you top of mind with families that meet your recruitment goals.
Brand & Reputation Enhancement Plan
Brands are built over time with a compelling story consistently told from one year to the next, targeted across different types of media including digital, print, and sometimes broadcast. Your school’s brand must connect to the core reasons why parents pick one school over another. Your reputation enhancement happens through the careful management of online reviews and the cultivation of positive word-of-mouth endorsement.
Our collaborative, data-driven process delivers a strategic brand and reputation enhancement that helps bring more students to your school.
Engage with iMission to help your K-12 charter, magnet, or public school with strategic recruitment planning.
Testimonials
“Through the use of a multichannel marketing approach, iMission planned, coordinated and executed multiple campaigns that increased the enrollment at our five MSAP Project Schools and continues to support our efforts today. They have specifically assisted us to target populations to increase the diversity of our school enrollments.”
Jennifer Jepsen
MSAP Project Director, CREC
“iMission’s expertise in digital marketing has been particularly noteworthy. They have skillfully planned and executed paid search and social media ad campaigns that have significantly increased awareness of our school’s brand. As a result, we have seen a marked increase in website traffic and event sign-ups, directly contributing to our growth and outreach goals.”
Elizabeth Wilson
Academy of Science & Innovation Recruitment Team
“We have a unique marketing challenge at Comp Sci High, because our target audience intersects demographics and niche interests. iMission exceeded our expectations. From the first, iMission’s approach was data-driven, human-centered, and entirely professional. They helped us find the ‘story’ in every piece of marketing content.“
John Tusch
Theme Coach, Academy of Computer Science and Engineering
We’re excited to help you reach your school recruitment goals. Let’s get started.
K-12 School Marketing Resources
K-12 Magnet School Student Recruiting: A Case Study
The Challenge The Capital Region Education Council (CREC) faced a problem it couldn’t...
Is Your School Being Held Back By Negative Online Reviews?
An iMission K-12 Recruitment Article Today’s digital consumer uses online reviews as the...
The Enrollment Cliff: A Looming Challenge for K-12 Schools in America
An iMission K-12 Recruitment Article American K-12 schools are facing an enrollment...
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