Public relations has always been a powerful marketing strategy for nonprofit organizations. Lacking marketing resources used by businesses, nonprofits discovered that a public relations campaign offered a low-cost way to get their message heard in more traditional...
Pia Roeser has joined iMission as a Salesforce Consultant, bringing nearly a decade of experience and expertise in helping nonprofits harness the power of Salesforce, as well as other specialized CRM and SaaS platforms.
Your CRM (or Customer Relationship Management tool) is the intelligent database at the heart of all your outreach efforts. It keeps records of all your contacts, which allows you to track each person’s engagement over time. To best connect with your...
Marketing automation platforms offer amazing capabilities for your nonprofit. They allow you to streamline your outreach and keep your audience engaged — all while limiting the demands on your staff. But if you’re shopping for software for the first time, you’re...
As the digital marketing world expands, so does the iMission team! We are excited to announce that Shalyn Getz has joined our team as our newest Marketing Manager and Content Creator! Shalyn comes to iMission with over a decade of experience in nonprofit digital...
Did you know that Google offers a $120,000 grant to nonprofits? It’s true! Using the grant your nonprofit can drive increased traffic to your site and build an engaged audience to help support your cause. What could your nonprofit do with $10,000 of free advertising...
Effective advocacy messaging starts with a clear campaign goal or objective. Having an advocacy software platform is critical in achieving that objective alongside creativity and ingenuity of advocacy practitioners. Aside from the focused goal and your advocacy tool,...
It’s fundraising season so here at iMission, we wanted to provide a quick and easy How-To Guide for you to get your donor orientation campaign off the ground. Let’s review the basics: what’s a donor orientation series? It’s a series of emails – possibly automated...
Nonprofit fundraising must find new and innovative ways to succeed. Google has expanded its tools within Google for Nonprofits that can help. Most importantly, Google’s tools for nonprofit organizations make it possible to conserve cash while...
When times get tough, people come together in unity to support each other. This is what happened when the Volunteer Income Tax Assistance (VITA) sites across Connecticut were shut down due to the COVID-19 pandemic. Because of this shutdown, many low-income...
A website is more than just an expensive yellow pages ad. A website is more than just an expensive yellow pages ad. If you want it to be, that is. When we’re talking about nonprofit web design best practices, it’s A LOT more. A basic nonprofit website can do a lot for...
Introducing Regina M. Trimble! We are pleased to welcome Regina M. Trimble as a Senior Salesforce Consultant. Regina will be supporting our community health and social service nonprofit providers. Regina comes to us as an experienced project...
An accounting system is about the numbers. A constituent relationship management (CRM) system is about people, like donors. In the past, these systems have not connected easily, creating obstacles for the Resource Development, Grants Management, and Finance teams to...
Despite mounting pressure, Facebook has refused to remove many pages and posts from their platform that contain hate-filled ideas, images, and language. A growing movement of companies and organizations has begun to boycott Facebook’s social advertising to voice...
Texting is a powerful tool for nonprofit engagement. For starters, texts are typically 3-4x more likely to be opened and read than an email sent through a platform like Constant Contact or MailChimp. Peer-to-peer (P2P) texting for nonprofits is also much more likely...
Streamline Your Program & Grants Management With Salesforce! If you’ve been struggling with streamlining your Programs & Grants Management, this webinar is for you! June 18th, 2020 webinar recording. Join expert panelists and CT nonprofit executives...
This is one of those hacks that you won’t believe you ever lived without. All you need is the desire to blow up your nonprofit Facebook engagement! The Secret Sauce of Nonprofit Facebook Engagement Motivating your inner circle to engage with your page is the...
1. Frame strategy before planning Too often, the planning cart is put before the strategic horse. Nonprofit strategy provides the framework not only for crafting the plan, but also for day-to-day decision-making. Good strategists outperform great...